You’re Ready to Go Global… But Is Your Shipping Strategy?

Let’s set the scene. You’ve lined up a great product, customers abroad are excited, and your brand is ready to go global. But then—your shipment gets held up at customs. Or worse, returned. Why? A small error in documentation. Or a missing compliance code. Suddenly, your smooth international expansion feels like a logistical nightmare.

Sound familiar?

International shipping can be a powerful way to grow your business—but only if you navigate it wisely. The global supply chain is a complex network, and even small mistakes can cause big problems. The good news? Most issues are preventable.

Let’s walk through the 10 most common international shipping mistakes—and how to avoid them.

1. Inaccurate or Incomplete Documentation

This is hands down the biggest culprit in delayed shipments.

Whether it’s a missing commercial invoice, an incorrect harmonized tariff code, or an improperly filled-out bill of lading, errors in paperwork can cause major bottlenecks.

Avoid it by:

• Double-checking all shipping documents before transit
• Using templates approved by your freight forwarder or customs broker
• Partnering with a licensed customs broker to verify compliance

According to the International Trade Administration, even one missing field can cause customs holds or rejections (Trade.gov).

2. Incorrect Tariff Classification

Using the wrong HS (Harmonized System) code doesn’t just delay your shipment—it can lead to unexpected duties or even fines.

Why it matters: The HS code determines how much you pay in tariffs and whether your goods are subject to specific import/export controls.

Pro tip: Use tools like the U.S. International Trade Commission’s HTS Search to get it right the first time (usitc.gov).

3. Not Knowing Country-Specific Import Rules

Every country has its own set of import regulations. What’s acceptable in Canada might be prohibited in Brazil. Some countries require product testing, registration, or labeling in the local language.

Avoid it by:

• Consulting the destination country’s customs agency website
• Checking for restricted or prohibited items
• Reviewing trade compliance requirements for your product type

The World Customs Organization (WCO) is a helpful resource for up-to-date information on import requirements worldwide.

4. Underestimating Duties, Taxes, and Fees

Many shippers focus on freight costs but forget about the landed cost—which includes duties, taxes, handling fees, and brokerage charges.

This can lead to unhappy customers surprised by extra costs on delivery (especially with Delivered at Place (DAP) Incoterms).

Solution: Use Delivered Duty Paid (DDP) when possible, and calculate the full landed cost in advance.

Tools like SimplyDuty or your TMS (Transportation Management System) can help with this.

5. Poor Packaging for International Transit

Domestic packaging doesn’t always cut it for international journeys, especially by ocean or air.

• Moisture
• Handling impacts
• Stackability

These are all factors that can damage goods in transit.

Avoid it by:

• Using export-grade packaging materials
• Clearly labeling fragile items
• Including country-specific labels as needed

6. Ignoring Incoterms

If you’re not familiar with Incoterms, you’re leaving too much to chance. These international trade terms define who’s responsible for shipping costs, insurance, and customs duties.

Common mistake: Assuming your buyer or seller will handle everything.

Take time to align on Incoterms like EXW, FOB, or DDP—and put it in writing.

7. Skipping Insurance Coverage

Freight damage, loss, and theft happen—especially with international shipments. Without proper cargo insurance, you’re stuck absorbing the loss.

According to the Allianz Safety & Shipping Review, over 2,500 shipping incidents occurred globally in 2022 alone (Allianz.com).

Don’t assume your carrier’s liability coverage is enough. It often isn’t.

8. Choosing the Wrong Shipping Partner

Not all freight forwarders or carriers specialize in international logistics. Some may struggle with customs, have poor visibility tools, or lack local connections.

Avoid it by:

• Vetting providers with proven global shipping experience
• Asking about real-time tracking, customs clearance success rates, and in-country support

9. Lack of Shipment Visibility

Once your shipment crosses borders, visibility can drop off. Without a solid tracking system, you’re left guessing about delivery times or delays.

Modern tools like FourKites, Project44, or integrated TMS platforms can help provide real-time global freight visibility.

Bonus: Customers love getting proactive updates.

10. Not Planning for Delays

Even with the best planning, international shipping involves variables: port congestion, customs inspections, strikes, weather, and more.

If your delivery timeline is too tight, you risk missed deadlines and frustrated customers.

Pro tip: Always build in a buffer. Communicate realistic expectations and have a contingency plan in place.

Wrapping It Up: Ship Smarter, Not Harder

International shipping doesn’t have to be intimidating—it just requires careful planning and the right partners. Avoiding these 10 mistakes can help you cut costs, eliminate surprises, and build trust with customers around the globe.

So if you’re shipping internationally (or thinking about it), now’s the time to tighten up your process. Cross-border success is absolutely within reach—you just need to ship smart.

FAQs: International Shipping

What documents are required for international shipping?

At a minimum, you’ll need a commercial invoice, bill of lading, packing list, and HS code for each product. Some destinations may require additional permits or certificates.

What is the most common reason international shipments get delayed?

Documentation errors are the leading cause. Always double-check details like product descriptions, values, and codes.

What’s the difference between DDP and DAP?

DDP (Delivered Duty Paid): Seller pays duties and taxes.
DAP (Delivered at Place): Buyer is responsible for duties. Misunderstanding these can lead to surprise charges for customers.

How can I track my international shipment?

Use a global freight visibility platform or TMS that integrates with your carrier. Many modern systems offer real-time tracking, even across borders.

Should I get insurance for international shipping?

Yes. Carrier liability is limited. Getting all-risk cargo insurance protects you from damage, theft, and loss—especially for high-value goods.